Analysis on the New Revolution of Craft Gift Marketing Led by Craft Creativity

The innovation of handicrafts guides the development trend, and the prosperity of the handicraft market and the continuous innovation of handicrafts' craftsmanship lead to the continuous development of new products. Nowadays, handicrafts are not only processed and manufactured, but also lead the development trend of Chinese craft gifts with a large number of original, independently developed, and culturally rich products.

1. Innovation in technology and design concepts

To engage in interdisciplinary and cross disciplinary conceptualization and design, such as combining palace art with modern craftsmanship, and integrating decoration design with products from industries such as tourism, automobiles, religion, home furnishings, and watches; Innovation in design technology: utilizing the latest computer design software 3DSMAX, MAYA, RHINO for creative design, leading mainland peers by 5-7 years; Innovation in Production Technology: Applying 3D CAD/CAM technology and precision carving computer technology to mold and product processing; Replace cloth wheel rotary polishing with grinding and polishing technology; Replace the silk screen manual etching process with dot imaging etching technology; Replace manual carving with laser engraving; Replacing traditional electroplating techniques with magnetron sputtering coating technology has reduced the scrap rate from 30% to 50% to within 5%.

2. Innovation in Production Process

In the 1990s, it was the first to introduce lead tin precision casting technology, precision carving technology, and imitation technology into the handicraft industry, forming a Chinese metal handicraft production and export base centered on Meijing, Honglida, and Vanke; Pioneering the resin electroplating process and achieving success. Integrating crystal cutting technology with metal manufacturing technology and industrializing it; Inheriting and innovating ancient glass craftsmanship and innovative mold die-casting technology, establishing the largest glass production base in China; Combining traditional jewelry processing with modern precision clock processing techniques, pioneering the innovation of multifunctional stone inlay and inlay methods.

3. Innovation in Material Application

Transitioning from the use of single materials to the use of composite materials, utilizing alloy materials, combining metal materials with crystals, glass, cloisonn é, jade, ceramics, and continuously expanding into new material fields.